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Anchor text will nearly die — it won’t die completely — and instead be replaced by co-citation.
Co-citation is a new method where Google looks at important words on a page, not just official keywords, and draws a relationship between them. Then it determines what the page is talking about — e.g., does it refer to another page or brand? — and makes the association that “these words and these words go together. And they’re referring to the topic of this website over here. So we’re going to assume that the two go together, and we’ll give the website a little boost.”
In other words, instead of backlinking to a page about Hungarian football with Paul’s name, Google now has an entry in its giant massive database where the two have been linked just by being mentioned on the same page.
Radiolab, Mozilla and SoundCloud
What do you get when you cross the brilliant podcast Radiolab with Mozilla and SoundCloud? The Radiolab Hyper Audio Player (v1)!
There’s some pretty cool features in there, for example:
- Displays images added by Radiolab to the SoundCloud timed commenting
- Click on the paper icon to see a hyper linked transcript of the show (amazing)
- The word river - looks cool when there aren’t any images shown
Many thanks to everyone involved and to Henrik Moltke for leading the project, looks like the start of something really special. Take a look at his blog post on the project for far, far more info! It’s still an experiment and we’re looking for feedback so let us know what you think!
I like experiments…